How to Identify Social Media Report User Personas in Government

Creating social media reports for government leadership can be a daunting task. One of the most important factors in designing a social media report is your audience or end-user. When designing your report consider who will receive your report and how they will use it. Below are 4 Social Media Report End User Personas that […]

3 Things Your Social Media Report Must Have to Be Credible

After years of working in social media strategy both in the private and public sector, we’ve learned one thing remains constant when it comes to social media. Marketers and Government Communicators alike must work to prove social media ROI to get buy-in from leadership. Where most government communicators miss the mark is in their social […]