How to Make a Business Case for Hiring A Social Media Agency

As a Higher Education, Government, Marketing or Public Relations Communicator one of the hardest messages you’ll ever have to communicate is your department’s need to hire a digital or social media agency to your organization’s leadership. This can be especially hard if your leadership is not very social media savvy and doesn’t quite understand the […]

How to Identify Social Media Report User Personas in Government

Creating social media reports for government leadership can be a daunting task. One of the most important factors in designing a social media report is your audience or end-user. When designing your report consider who will receive your report and how they will use it. Below are 4 Social Media Report End User Personas that […]