How Sales Teams Are Using LinkedIn to Start Conversations with Brands Online

The days of only making cold calls in order to make sales are coming to an end, and are being replaced by online conversations taking place on social media. Specifically, sales teams are looking to LinkedIn to connect with brands and build relationships that lead to sales. LinkedIn provides sales teams direct access to professionals […]

The 3 Types of Social Media Strategies Every Organization Must Have

Every organization regardless of size, industry, or sector should have a minimum of 3 social media strategies in order to have robust and comprehensive social media communications. The below strategies will keep your social media audience engaged, informed and brand loyal while managing your org’s communication and brand reputation goals. The 3 social media strategies […]

12 Steps to The Perfect Social Media Strategy

On the surface, social media seems like it would be simple, right? Most people think that if you post regularly enough that the followers and engagement will come. While there is some truth to this line of thinking, if you’re looking to make a splash on social media and bring more recognition to your business […]

Why Social Media Training Is Good For Business

As a Social Media Manager, you understand that using social channels to drive sales and engage with your client’s target audience to build positive relationships is an integral part of any good marketing and communications strategy in today’s market.  But are you able to explain to leadership the value of having a strong social media […]

Coronavirus (COVID- 19) Social Media Management Tips

While the coronavirus (COVID- 19) continues to spread across the country, organizations are scrambling to get adjusted to managing their now remote workforce and public messaging. How do organizations continue to communicate and/or sell to customers online while not appearing callous or insensitive during what is an unprecedented health crisis?  Below are some of the […]

How to Increase Social Media Awareness and Engagement in Higher Education

One of the biggest challenges of being a Higher Education Communication Professional can be tackling your department’s social media strategy. This is especially true if your department has separate social media channels that are not the university’s main platforms for social media communication. Use the tips below to increase brand awareness and student engagement on your higher ed’s […]

7 Resources to Help Make Your Next Social Report Awesome

Let’s face it. Everyone loves coming up with social media content ideas for social media but when it comes to creating social media reports we could all use a little help. Whether you work for a government agency or a higher education institution the tools and resources below will help to make your next report […]

How to Identify Social Media Report User Personas in Government

Creating social media reports for government leadership can be a daunting task. One of the most important factors in designing a social media report is your audience or end-user. When designing your report consider who will receive your report and how they will use it. Below are 4 Social Media Report End User Personas that […]

3 Things Your Social Media Report Must Have to Be Credible

After years of working in social media strategy both in the private and public sector, we’ve learned one thing remains constant when it comes to social media. Marketers and Government Communicators alike must work to prove social media ROI to get buy-in from leadership. Where most government communicators miss the mark is in their social […]