5 Ways Businesses Can Use FB Lives to Increase Brand Awareness

The thrill of receiving a notification that your favorite brand or influencer is going live creates feelings of intrigue and anticipation that are unmatched by the average Facebook post. Live streaming on Facebook is a great way to immediately grab the attention of your audience and create a sense of urgency that they may miss out […]

How Sales Teams Are Using LinkedIn to Start Conversations with Brands Online

The days of only making cold calls in order to make sales are coming to an end, and are being replaced by online conversations taking place on social media. Specifically, sales teams are looking to LinkedIn to connect with brands and build relationships that lead to sales. LinkedIn provides sales teams direct access to professionals […]

How to Convince Your Boss to Pay for Training & Education

Fellow Social Media Managers, are you looking to take part in training that will help you stay on the cutting edge of social media practices? Young professionals often feel that signing up for training or admitting to your boss that you’d like to take additional training means that you are somehow not qualified for your […]

Why Social Media Training Is Good For Business

As a Social Media Manager, you understand that using social channels to drive sales and engage with your client’s target audience to build positive relationships is an integral part of any good marketing and communications strategy in today’s market.  But are you able to explain to leadership the value of having a strong social media […]

How to Make a Business Case for Hiring A Social Media Agency

As a Higher Education, Government, Marketing or Public Relations Communicator one of the hardest messages you’ll ever have to communicate is your department’s need to hire a digital or social media agency to your organization’s leadership. This can be especially hard if your leadership is not very social media savvy and doesn’t quite understand the […]