How Sales Teams Are Using LinkedIn to Start Conversations with Brands Online

The days of only making cold calls in order to make sales are coming to an end, and are being replaced by online conversations taking place on social media. Specifically, sales teams are looking to LinkedIn to connect with brands and build relationships that lead to sales. LinkedIn provides sales teams direct access to professionals […]

The 3 Types of Social Media Strategies Every Organization Must Have

Every organization regardless of size, industry, or sector should have a minimum of 3 social media strategies in order to have robust and comprehensive social media communications. The below strategies will keep your social media audience engaged, informed and brand loyal while managing your org’s communication and brand reputation goals. The 3 social media strategies […]

Coronavirus (COVID- 19) Social Media Management Tips

While the coronavirus (COVID- 19) continues to spread across the country, organizations are scrambling to get adjusted to managing their now remote workforce and public messaging. How do organizations continue to communicate and/or sell to customers online while not appearing callous or insensitive during what is an unprecedented health crisis?  Below are some of the […]

How to Make a Business Case for Hiring A Social Media Agency

As a Higher Education, Government, Marketing or Public Relations Communicator one of the hardest messages you’ll ever have to communicate is your department’s need to hire a digital or social media agency to your organization’s leadership. This can be especially hard if your leadership is not very social media savvy and doesn’t quite understand the […]

How to Increase Social Media Awareness and Engagement in Higher Education

One of the biggest challenges of being a Higher Education Communication Professional can be tackling your department’s social media strategy. This is especially true if your department has separate social media channels that are not the university’s main platforms for social media communication. Use the tips below to increase brand awareness and student engagement on your higher ed’s […]