Government Agency Social Media Crisis Management: 5 Steps for Effective Resolution
In today’s rapidly evolving digital landscape, a social media crisis can escalate quickly, posing significant threats to the reputation of government agencies. October Social Media (OSM) provides expert social media crisis management for government agencies, ensuring they are well-prepared to handle any situation that arises with confidence and efficiency. The Critical Importance of Social Media […]
CELEBRATING BLACK HISTORY MONTH: AMPLIFYING LEGACY, ADVANCING EQUITY
As February unfolds, so does the opportunity to reflect on the rich tapestry of Black history and its profound impact on various sectors, including the regulated sectors in which we focus: real estate – home builders and developers, higher education, public health, and government. At October Social Media (OSM), we believe in the power of representation within […]
THE BENEFITS OF SOCIAL MEDIA TRAINING FOR GOVERNMENT AGENCIES
Social media training can empower your agency’s social media and communications professionals to leverage social media to meet communication and agency goals while mitigating social media communication crises. In this blog, we’ll cover the benefits of social media training, how to foster a culture of education within agencies and the strategic role of external agencies […]
INNOVATIVE RECRUITMENT STRATEGIES: HOW DIGITAL AGENCIES ARE CHANGING THE GAME FOR GOVERNMENT HIRING
In the ever-evolving landscape of digital communication, the need for skilled social media and digital marketing professionals in government sectors has never been more pronounced. Digital marketing agencies are revolutionizing how government entities approach recruitment, bringing innovative strategies to the table that challenge traditional hiring methods. This blog explores how these agencies are transforming government […]
HOW SALES TEAMS ARE USING LINKEDIN TO START CONVERSATIONS WITH BRANDS ONLINE
The days of only making cold calls in order to make sales are coming to an end, and are being replaced by online conversations taking place on social media. Specifically, sales teams are looking to LinkedIn to connect with brands and build relationships that lead to sales. LinkedIn provides sales teams direct access to professionals that are […]
THE 3 TYPES OF SOCIAL MEDIA STRATEGIES EVERY ORGANIZATION MUST HAVE
Every organization regardless of size, industry, or sector should have a minimum of 3 social media strategies in order to have robust and comprehensive social media communications. The below strategies will keep your social media audience engaged, informed and brand loyal while managing your org’s communication and brand reputation goals. The 3 social media strategies […]
HOW TO CONVINCE YOUR BOSS TO PAY FOR TRAINING & EDUCATION
Fellow Social Media Managers, are you looking to take part in training that will help you stay on the cutting edge of social media practices? Young professionals often feel that signing up for training or admitting to your boss that you’d like to take additional training means that you are somehow not qualified for your job. However, […]
CORONAVIRUS (COVID- 19) SOCIAL MEDIA MANAGEMENT TIPS
While the coronavirus (COVID- 19) continues to spread across the country, organizations are scrambling to get adjusted to managing their now remote workforce and public messaging. How do organizations continue to communicate and/or sell to customers online while not appearing callous or insensitive during what is an unprecedented health crisis? Below are some of the […]
HOW TO MAKE A BUSINESS CASE FOR HIRING A SOCIAL MEDIA AGENCY
As a Higher Education, Government, Marketing or Public Relations Communicator one of the hardest messages you’ll ever have to communicate is your department’s need to hire a digital or social media agency to your organization’s leadership. This can be especially hard if your leadership is not very social media savvy and doesn’t quite understand the […]
HOW TO IDENTIFY SOCIAL MEDIA REPORT USER PERSONAS IN GOVERNMENT
Creating social media reports for government leadership can be a daunting task. One of the most important factors in designing a social media report is your audience or end-user. When designing your report consider who will receive your report and how they will use it. Below are 4 Social Media Report End User Personas that […]