5 Ways Businesses Can Use FB Lives to Increase Brand Awareness

The thrill of receiving a notification that your favorite brand or influencer is going live creates feelings of intrigue and anticipation that are unmatched by the average Facebook post. Live streaming on Facebook is a great way to immediately grab the attention of your audience and create a sense of urgency that they may miss out […]

How To Make DEI Part of Your Social Media Strategy

Diversity, equity and inclusion (DEI), when integrated into your social media strategy and business, can bring about a world of change in how you connect with people.  Simply put, DEI acknowledges and supports people from many backgrounds by understanding and celebrating diversity. Your DEI marketing strategy isn’t about joining in on a popular trend for […]

Creating a TikTok Strategy That Works

By now we’re all aware of TikTok, the social media phenomena that took over in 2020 and shows no signs of slowing down. But how can your business take advantage of the available opportunities on the social media platform? It all begins with a solid strategy rooted in understanding TikTok algorithm and culture. Here’s a […]

Best Practices for Running Ads on Facebook and Instagram

facebook and instagram ads

Facebook and Instagram are two of the most widely used social media platforms for social media advertising today. They both have a vast user base and innovative advertising features and tools. This combination makes it super convenient for business owners and Social Media Managers to generate laser-targeted ads with less effort and resources. Let’s break down […]

How Sales Teams Are Using LinkedIn to Start Conversations with Brands Online

The days of only making cold calls in order to make sales are coming to an end, and are being replaced by online conversations taking place on social media. Specifically, sales teams are looking to LinkedIn to connect with brands and build relationships that lead to sales. LinkedIn provides sales teams direct access to professionals […]

How to Convince Your Boss to Pay for Training & Education

Fellow Social Media Managers, are you looking to take part in training that will help you stay on the cutting edge of social media practices? Young professionals often feel that signing up for training or admitting to your boss that you’d like to take additional training means that you are somehow not qualified for your […]

12 Steps to The Perfect Social Media Strategy

On the surface, social media seems like it would be simple, right? Most people think that if you post regularly enough that the followers and engagement will come. While there is some truth to this line of thinking, if you’re looking to make a splash on social media and bring more recognition to your business […]

Why Social Media Training Is Good For Business

As a Social Media Manager, you understand that using social channels to drive sales and engage with your client’s target audience to build positive relationships is an integral part of any good marketing and communications strategy in today’s market.  But are you able to explain to leadership the value of having a strong social media […]